Jason Rosario Chief Diversity, Equity & Inclusion Officer, BBDO Worldwide An Afro-Latino native New Yorker, Jason Rosario has spent most of his life breaking down barriers and building up inclusive cultures. He is passionate about innovation and the power of creativity to drive change. As Chief Diversity, Equity & Inclusion Officer, Jason oversees diversity, equity and inclusion practices across BBDO Worldwide—the most awarded agency network in the world. In this role, he impacts agency diversity policy and plans, recruitment, retention, training, and education.
He also influences the agency’s creative to advance diversity, equity, and inclusion, in the network, the industry, and in society at large. Jason is an expert at helping brands identify and implement inclusive practices at the enterprise level, having worked with top clients including Netflix, Yahoo!, Spotify, and Huffington Post. Prior to joining BBDO, Jason worked for Verizon Media Group as Manager of Global Diversity & Inclusion and was the Executive Producer and Host of the Yahoo! News original web series “Dear Men.” In 2017, he founded The Lives of Men, a social impact creative agency that explores themes around masculinity, mental health and culture. He has facilitated numerous workshops on allyship, psychological safety, race, and culture in partnership with organizations like ADCOLOR and the One Show.
Jason is a graduate of NYU’s Stern School of Business with prior experience in financial services. He sits on the board of Made of Millions, a non-profit organization changing the negative stigmas around mental health. In 2019 he was selected as one of Black Enterprise’s “BE Modern Men of Distinction.” When he’s not working, Jason enjoys spending time with the people he holds closest and is an avid reader, music aficionado, and lover of menswear.